I don't mean necessarily your host of secondary characters. Sure, you want them to be memorable and full of personality too, but this article is about something else.
I'm talking about the little guys. The two-liners. The people that fill out the world your protagonist inhabits. In most cases, you're going to have a lot of bit-parters who don't have much to say. But if none of them are interesting to read about, all of those small lines here and there add up to an awful lot of space being filled up by stuff that nobody cares about.
And it's not even a matter of creating a fleshed-out role for each of these either. Let's face it: no matter how detailed a bio sheet you create for these guys, if the person just sits in an office and contributes an expository line once every hundred pages, that background you invented for them just isn't going to come across to the reader. At all.
Something I've been thinking about lately are colorful characters in some of my favorite TV shows that were invented just to be these amusing bit-part characters who instantly draw your attention even if they have only one line of dialogue (or no lines).
I think about Starburns on Community. Just a guy who shaves his sideburns into star-shapes to give himself a visual hook. Nothing else, but he became a recurring guest character just on the strength of the kooky appeal of this gimmick.
Or the first full-length episode of Nickelodeon classic The Adventures of Pete & Pete. One of the Petes encounters an antagonistic bully by the name of "Open Face", who only eats open-faced sandwiches. His cohorts with the meager dialogue include "Gravy Breath" and "Butt-Stripe" (whose bike saddle leaves an identifiable mark).
These are the kind of quirky, colorful extras that can really bring your story to life. I'm not saying your Steve Jacobs and Jill Watsons have no place - but when all of your characters are such lifeless, dull creations, much of the story's atmosphere is robbed of color.
So yeah. Why not have that man who points your protagonist in the right direction be a purple-haired punk in an Edwardian suit? Why not have that office co-worker be nicknamed "The Voice" because she spends all day rehearsing to herself for that reality-show audition she has coming up? A kid with a raccoon for a pet, a man who only wears fur coats, a teenage girl who only wears teal...
Be creative. Let your minor characters pack a quick punch. Fill out your world with people that lend it life, not a thin fog of characterless line-feeders.
Entertainment is your job, writers. Do that!
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