Terry Rossio and Ted Elliott once wrote an article called "Crap Plus One".
In it, they expounded that one of the problems with screenwriters trying to make it in the industry is seeing a terrible movie that got made, and thinking: "Well, I can do better than that!"
The problem is that a bad movie can happen for many reasons, but Hollywood is filled with amazing unmade scripts, and anyone aiming for the level of "crap plus one" will end up with a massively substandard script that will get them nowhere.
The same is true for self-publishers like me. It is so easy to see a bunch of lousy indie books that have had unexpected success, and to think: "Well, I can do better than that!"
Success happens for a bunch of coincidental and unfathomable reasons. Sure, it is very possible for a bad book to make a lot of money. But more often than not (much more often) a bad book will just sit there making nothing very much at all.
You need to aim for the best you can possibly manage. Only by writing a truly excellent book can you be reasonably in with a shot at hitting that magic cross-section of quality and marketability and chance that creates the hit novel.
But (and here's where I get controversial) there's just as much of a problem the other way. Aiming for "perfection minus one" will lead to nothing but frustration and eventually giving up. Unless you're a truly gifted author of the like the world rarely sees, your work will never live up to the standard you demand of yourself if you want "perfection minus one".
The number one reason for my despondency and desire to pack it all in is my failure to write prose the way Vladimir Nabokov did. Or to create whimsical characters as well as Paul Magrs does. Or construct immersive, enthralling worlds the way George R.R. Martin does.
I can't do it. I want to, but it doesn't happen. And when I refuse to accept anything less than the soaring standards of the world's best writers, I become so fed up with the level of my own talent that I almost decide to just give it all up. Do something else, something less demanding. Something where I don't feel like such a freaking failure every single day.
Ben Burtt, sound designer and sometime editor of the Star Wars movies had a saying posted at his work area: "Films aren't released, they escape." A movie is never 'done'. It is put out into theaters only because the release date is up and the filmmakers have no other choice. They would fiddle with it endlessly if given half a chance.
Aim for the best that you personally can possibly do. Accept your limits - strive to break them - and don't hate yourself when you fail to live up to impossible standards. Improve every day. Reach for the sky; just stay grounded.
Be amazing. But know that you will never be the best, and that's okay. 'Great' is a lot better than 'decent' - even if it isn't quite 'perfect'.
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